Introduced students to factors that could influence survey results:
1. bias - does the question show a preference for a product
2. use of language - do people understand what is being asked
3. ethics - does the question refer to inappropriate behavior
4. cost - does the cost of the study outweigh its benefits
5. time and timing - is the timing of the survey appropriate
6. privacy - do people have the right to refuse?
7. cultural sensitivity - might the question offend cultural groups
Homework:
- Bring in old newspapers and magazines for Wednesday.
- Complete worksheet 11.1 Factors affecting data collection (Page 132-133) for Thursday, January 8.
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